ChangeNOW

Another way to
build.

This page is for founders and leaders building businesses that actually matter.

Something isn't moving the way it should.

You’re building something real — something that genuinely serves people and the planet. You lead with purpose and you don’t apologise for it. And yet a ceiling keeps appearing. The story doesn’t quite land. The growth has stalled. The weight of carrying all of it is quietly exhausting.

This isn’t always a strategy problem. Sometimes it’s a clarity problem. Sometimes it’s a story problem. Sometimes it’s the model underneath. Sometimes it’s the person carrying it who needs a different kind of support. Whatever it is — that’s where I come in.

A creative strategic partner

I work at the intersection of brand, business, and the human dimension of leadership. I bring strategic thinking, creative direction, facilitation, and genuine presence — across the full life of a conscious business and the person running it.

I help you think more clearly, communicate more honestly, make better decisions, and build something that is structurally sound and deeply aligned with who you are.

Over a decade of work across brand strategy, business consulting, innovation facilitation, and social impact has taught me one thing consistently: the outer work and the inner work are the same work. Approached differently.

Why Work with me: in 5 Bullet Points

I am an economist, businesswoman, and facilitator, trained in innovation development & management, and strategic intervention in business – among several other domains.

For well over a decade, I have worked at the intersection of ICT and development. I have coordinated and managed strategic and operational teams, generating multi-million-euro profits. My three sweet spots are innovation management, building sustainable ventures and helping brands win hearts.

I collaborated with the likes of the UN agencies, .ME Domain Registry, Telenor, Orascom Development, Erste Bank, Uniqa Insurance, and others. My works have been featured, amongst others, in the Nobel Peace Center.

I helped organise and attended, in different capacities, some of the most influential business-tech events – Web Summit, London Tech Week, AI Summit, Internet Governance Forum, TNW, WordCamps, just to name a few.

So far, I have called Montenegro, Rome (Italy) and London (UK) home. However, with experience in European, American, African and Asian markets, my work has a global character.

…this is just a part of it. Want to know more and discuss how we can collaborate? I am down for a chat over a cup of coffee – in-person or online, it all works.